Subscription Habits

What type of phone do you use?

113 out of 113 answered

iOS

68 resp.

60.2%

Android

45 resp.

39.8%

How many recurring payments do you currently have?

113 out of 113 answered

4 or less

51 resp.

45.1%

5 - 7

45 resp.

39.8%

8 - 10

11 resp.

9.7%

More than 10

6 resp.

5.3%

What currency do you pay your subscriptions in?

113 out of 113 answered

Naira

94 resp.

83.2%

US Dollars

78 resp.

69%

Pounds

8 resp.

7.1%

Euros

4 resp.

3.5%

Other

2 resp.

1.8%

How likely are you to use an app that tracks (and reminds you of) your subscriptions if you had to add each subscription manually?

113 out of 113 answered

7.6

Average rating

UnlikelyVery likely

What would be most important to you if you used an app like this?

113 out of 113 answered

I want to be reminded before I'm charged

54 resp.

47.8%

I want to know what services I'm paying for at all times

33 resp.

29.2%

I want to know how much I'm spending monthly/yearly

26 resp.

23%

How much would you pay to use this app?

113 out of 113 answered

₦999 ($2)

68 resp.

60.2%

₦1,999 ($5)

26 resp.

23%

₦3,999 ($10)

12 resp.

10.6%

₦2,999 ($7)

7 resp.

6.2%

Which of these digital subscriptions do you currently pay for?

112 out of 113 answered

Netflix

81 resp.

72.3%

MTN

53 resp.

47.3%

Apple music

52 resp.

46.4%

iCloud

46 resp.

41.1%

Spotify

43 resp.

38.4%

Cable TV (DSTv, Startimes etc)

41 resp.

36.6%

Google Drive

27 resp.

24.1%

Youtube Premium

26 resp.

23.2%

Namecheap

21 resp.

18.8%

Airtel

20 resp.

17.9%

Playstation (Now, Plus)

19 resp.

17%

Glo

18 resp.

16.1%

Amazon Prime

16 resp.

14.3%

Spectranet

16 resp.

14.3%

Digital Ocean

15 resp.

13.4%

GoDaddy

12 resp.

10.7%

Notion

12 resp.

10.7%

AWS

11 resp.

9.8%

GSuite

11 resp.

9.8%

11 resp.

9.8%

Adobe

9 resp.

Dribbble

9 resp.

Dropbox

9 resp.

Eden Life

9 resp.

9Mobile

8 resp.

7.1%

Deezer

8 resp.

7.1%

Disney+

7 resp.

6.2%

Webflow

7 resp.

6.2%

Freepik

6 resp.

5.4%

IPNx

6 resp.

5.4%

Swift

5 resp.

4.5%

Fibre One

4 resp.

3.6%

Flaticon

4 resp.

3.6%

Mailchimp

4 resp.

3.6%

Squarespace

3 resp.

2.7%

Tizeti

3 resp.

2.7%

Calendly

2 resp.

1.8%

Canva

2 resp.

1.8%

HBO

2 resp.

1.8%

Hulu

2 resp.

1.8%

Smile

2 resp.

1.8%

Wix

2 resp.

1.8%

Xbox (Live, Game pass)

2 resp.

1.8%

Boom Play

1 resp.

0.9%

Buffer

1 resp.

0.9%

Shutterstock

1 resp.

0.9%

Tidal

1 resp.

0.9%

Cloudinary

0 resp.

Other

9 resp.